Foundational Elements: Acquisition
Wineries invest millions of dollars into creating magical tasting room experiences for wine enthusiasts. The visitor’s experience is designed from first pour to last sip to create a lasting impression. However, every customer who walks into your tasting room will eventually also have to walk out. How do we continue to grow the relationship after the customer leaves? Rather than rely on the customer to return for another vacation, let’s deliver your tasting room experience to his or her email inbox.
Head over to the WineDirect blog to read our guest post about the importance of email acquisition at every touchpoint. Discover the winner in the quantity vs. quality argument, how to exceed subscriber expectations when it comes to email, and download a turn-by-turn map to increasing your subscriber database by 20% or more in the year to come!