Are you ready to master the foundational elements of email?

Last month, we had the privilege of presenting a session on Next-Level Email Marketing at the Direct to Consumer Wine Symposium. Our wonderful partners at Adestra MessageFocus as well as key leaders from among our client wineries participated in sharing actionable insights and case study data to help wineries of any size grow their sales through the email channel.

Over the next couple of weeks, we will break down and dive even deeper into the topics and tactics presented in our session at the DTCWS.

As marketers, our eyes can sometimes be bigger than our stomachs when it comes to advanced projects we wish to execute, editorial calendar adjustments we wish to roll out, etc. Sometimes it is important to revisit the basics to ensure that the programming that supports all our broader efforts is optimized to accomplish our goals.

The foundational elements of email are:

Regardless of the programming in question, be it foundational or a part of your broader editorial calendar execution, you want to validate that your campaign design follows best practice and is consistent across all touchpoints.

To that end, we have produced a Winery Email Design Guide to walk you through constructing winning email content and design. From content production to photography to fonts and colors, this guide will help you make informed and consistent decisions about email design to make your campaigns more compelling.

While you wait for the 1st in our Foundational Elements series, we hope this guide gives you something to sink your teeth into!