Advanced Segmentation
Harness the power of email through list segmentation
Your customers are different from each other—treat them that way
Email segmentation provides the unique opportunity to speak to subscribers with relevant and useful messages based on their preferences, behaviors, and where they are in the customer lifecycle journey.
Our email platform’s advanced segmentation abilities take you further than just club vs. non-club segmentation, and on to
39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue.
Put your Data to Work
Using our AutoSync Integrations with your CRM system, our Automation Sequences leverage your customer data to create personalized emails triggered by significant dates and behavior, such as email-sign ups, birthdays, club anniversaries, or purchases.
FOLLOW UP Effortlessly
Automate your email follow ups based on subscriber behavior to further personalize their experience and meet them where they’re at — saving you time and energy, while giving your subscribers the personal attention they want to see.
“Segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns.”