Premier Cellar Email Marketing Agency

Palette of Email Marketing Tools

Palette of Email Marketing Tools


  1. Unique Product offering or Bundle
  2. Recipes/Pairings
  3. Segmentation
  4. Re-marketing based on preference or behavior

Technical/Content/Creative Tools:

  1. Authentication/SPF Records/DKIM
  2. To and From Name and Domain Address
  3. Email Copy
  4. Subject Line
  5. Pre-header Text
  6. Fonts
  7. Colors
  8. Imagery
  9. Alternate Text
  10. Links
  11. Call to action


  1. Animation
  2. Countdown Timers
  3. Google Analytics Tracking
  4. Video content
  5. Audio Only Content
  6. Blog Posts
  7. Social Media Posts

Have suggestions to add to the palette? Questions about utilizing these tools? 

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