Palette of Email Marketing Tools

General:

1. Unique Product offering or Bundle
2. Recipes/Pairings
3. Segmentation
4. Re-marketing based on preference or behavior

Technical/Content/Creative Tools:

1. Authentication/SPF Records/DKIM
2. To and From Name and Domain Address
3. Email Copy
4. Subject Line
5. Pre-header Text
6. Fonts
7. Colors
8. Imagery
9. Alternate Text
10. Links
11. Call to action

Extras:

1. Animation
2. Countdown Timers
3. Google Analytics Tracking
4. Video content
5. Audio Only Content
6. Blog Posts
7. Social Media Posts

Have suggestions to add to the palette? Questions about utilizing these tools? 

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