Premier Cellar Email Marketing Agency

Campaign Request Form

Having all of the information for a campaign at the outset greatly reduces unnecessary revisions and communication thrash. To kick-off your campaign request, please fill out the following details:

How would you like us to contact you to move things forward? Enter your contact information as well as anyone else you would like to keep looped in. Be sure to include any special instructions for email tests! e.g. "Email please, and cc so-and-so", "My mobile is best: 123-456-7890", "email me directly, but please include testing@xyz.com in the email tests."
How do you refer to the campaign internally. e.g. "Black Friday", "Fall Club Allocation", Rosé All Day"
e.g. "Sell $25k Cabernet bundles", "Announce Club allocation and prompt update of credit card / shipping information", "Event RSVPs"
e.g. "30% Off Storewide", "Shipping Included", "Collector's Bundle for $495". "Customeize club allocation by x date."
Primary Offer Function *
How does the offer get applied to the shopping experience for the customer?
If you're using multiple codes in a campaign for various audiences, please identify the audience
When does the promo start? *
When does the promo start?
When does the promo end? *
When does the promo end?
What url(s), email, or telephone links should we send people to for from your Call to Action buttons and copy links?
50 characters or less is ideal!
Different email clients display different amounts of pre-header text. We recommend pre-header length of 50-100 characters.
Image Content Delivery *
If you want to use specific images in your campaign, how do you prefer to deliver image content? We will confirm with submission details when we respond to your Campaign request.
Marketing strategies
Please specify what text should be included at the bottom of the email to clarify or limit offer details: e.g. "This offer is valid XX through XX, and expires on XX at 11:59pm. Offer is valid online only, and cannot be combined with any additional promotions. Must type in code XXXXXXX at to redeem your discount. This offer applies to standard ground shipping only. By clicking any of the above links, you are confirming you are 21 years of age or older. For customer service, please contact us at 509.555.0000 or email us at store@xyz.com
Is there anything specific that you would like to run A/B tests on? e.g. Subject Lines, Launch timing, postcard vs longer format...
Audience / List *
Campaign Launch Date *
Campaign Launch Date
When do you want to launch? We need 2 weeks to execute a Fully Managed campaign, and 5 business days for a Content Implemented campaign. If the launch date is still soft, please enter the earliest date that you would want to launch.
Launch Time *
What is the general window of time that you hope to launch.
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