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Premier Cellar Email Marketing Agency

TNV

 

3070 N. St. Helena Hwy, St. Helena, CA 94574
707.963.1160

TNV Trinchero Napa Valley

PARENT CO Trinchero Family Wines

BRANDS

Trinchero Napa Valley

Angelica Trinchero atrinchero@tfewines.com
Email Marketing Coordinator
O: 1-707-302-2708  

Conference 1-707-346-6540

MeganArnett marnett@tfewines.com
DTC/Wine Club Manager
O: 1-707-302-2709 | Ext. 1956

Christina Brewer cbrewer@tfewines.com
DTC Marketing Manager
O: 1-707-302-3007

LEADERSHIP: Christina Brewer is our contact for contract renewals. 

QUIRKY DETAILS:

  • Angelica is a Trinchero working her way up. She's absolutely lovely and sharp. Casual is okay.
  • Angelica and Christina share an office, so if you're on speaker, you're talking up the chain.
  • Angelica is our POC for all approvals. She works with us, then forwards tests to the mangers for approval, so there can be a time delay after she says it looks good.  She has requested 2-3 days before launch for test approvals to allow time for this process.
  • TNV doesn't discount, so promos are generally oriented around exclusivity, access, shipping, tasting room experiences, and sense of history.
  • They're really excited about segmentation, automation, and all the fancy things. They will look to you for strategy for the next year's plans and will need a report to support that process in late June, early July.
  • TNV has a gorgeous new tasting room.
  • Megan is the DTC/Wine Club Manager, and joins us for the weekly calls.

STYLEGUIDE: Chevalier needs to be allcaps all the time!

COPY HOME | VOICE  

"A fitting tribute to the second generation of the Trinchero family—Bob, Roger and Vera—BRV brings together two of the family’s estate vineyards, Haystack and Cloud’s Nest, from Napa Valley’s most esteemed mountain appellations. The pinnacle of the portfolio, this sustainably sourced Cabernet Sauvignon is elevated in every way and reflects the intensity of its mountain origins."

  
 

TEST LISTS

atrinchero@tfewines.com

trincherotest@gmail.com

CLUBS

Legacy Club

CONTRACT

Expires: 4/2017

Product Mix:

  • FMCs
  • Integration

Discounts: $795 FMC

CRM: Vin65

Integration: Yes

Ongoing Projects:

Birthday automation is on hold. Not expected to restart.

Desire to get birthday data, but the campaign is on hold while they try to find the marketing carrot to extract that info with.

Need Operational Planning support in June for July Operational Planning Presentation

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