Premier Cellar Email Marketing Agency

Technical Services

Enterprise-level technology, custom-tailored to the wine industry

             Enterprise-level technology,

                       custom-tailored to the wine industry.

We’ve partnered with Adestra MessageFocus to bring powerful email marketing technology with first-class support to the wine industry.

Our team’s in-depth knowledge of the unique challenges in wine marketing, coupled with a robust engine for campaign creation, delivery and analytics, makes our email technology the ultimate solution for wine brands seeking to elevate their email marketing efforts.


Adestra MessageFocus

Multiple Labels, Multiple Properties, Multiple Problems? Not anymore...

Whether you’re working on a team or flying solo, our email platform provides the necessary settings to allow one or more users to have access and manage more than one brand, property, or label. This feature facilitates easy management and visibility into each property’s email marketing campaigns with a single sign on.

Club Communication Solutions

Need an email to go out to every club member? No problem. Our dual unsubscribe default feature gives each of our clients a project space to send emails directly to the Club Members inbox, even if they’ve unsubscribed from your other general communications.

Not to Mention...

Quick response customer service, intuitive data management, robust reporting, and advanced configuration to enhance deliverability.



Premier Cellar AutoSync

Automation through Integration

Our nightly pull of key contact and transactional data enables subscriber targeting and segmentation like never before. Whether you’re a wine club manager who wants to extend the member experience through a triggered Club Anniversary message, or a Direct to Consumer Sales Manager who wants to remarket based on purchase behavior, Premier Cellar AutoSync makes these powerful programs, and more, possible.


AutoSync Features:

Nightly one way AutoSync of customer contact data Nightly one way AutoSync of winery transactional data

What this means to you

  1. Segment based on order value

  2. Remarket based on transactions

  3. Serve up personalized content based on customer preferences

  4. Triggered Automation Programs

  5. Less (if any) list importing


Currently we offer an integration with vinSUITE and vin65. To learn more about our AutoSync product or see if your e-commerce provider is on our product roadmap, contact us today!

The Email Editor

Drag and Drop, Mobile Responsive, Customized Templates


Reduce campaign creation time from hours to minutes with our custom built, mobile responsive modular templates. Our designers will create a custom editable template for you and your team to update and send as needed, complete with locked-down brand standard fonts and colors, up to five drag-and-drop content modules to fit your unique messaging needs, and in-editor mobile view and customization to ensure your campaign is optimized for today’s mobile-first environment.

Build emails fast with the Email Editor

Build emails fast with the Email Editor

I can put together a full campaign from scratch in about 10–15 minutes.
— Lauren Tamo, Rodney Strong Wine Estates

Premier Cellar Sequences

Leverage your data & increase overall engagement with triggered message tracks

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If you speak 'marketer', you might have heard the terms 'Triggered Lifecycle Track', 'Nurture Program', 'Drip Campaigns', 'Behavior-Based Automation Marketing', 'Event Triggered Emails', etc.

We call them Sequences.

A Sequence is a revenue driving engine that we build for you, then set to run in the background of your regularly scheduled programming. We even include a maintenance program to test, fine-tune and optimize, ensuring that everything runs smoothly and your content is fresh. Make a great 1st impression with a Welcome Sequence for new subscribers, increase customer lifetime value with a triggered Replenishment Sequence, or drive tasting room traffic with our Revisit...Again Sequence.

Subscribers show a 37% higher engagement over their lifetime when they receive relevant, one-to-one email communications in addition to a standard editorial calendar!

Layer Creative Services over our powerful technology for maximum results.

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