4085 West Dry Creek Road
Healdsburg, CA 95488
LAM Lambert Bridge Winery
Erika Lindstrom firstname.lastname@example.org
MARKETING + HOSPITALITY MANAGER
O: 707.431.4675 C:707.591.4116
Shelby Kolpin email@example.com
DTC MARKETING MANAGER
LEADERSHIP: Bill Smart is VP
- Rue Magazine appears to be their gold standard for design. Often Erika will provide a mockup of what she's hoping for in word or PDF.
- They have landed on a fairly static club communication style and format. Gotham text, round photos, and staff quotes for the featured wines.
- Email content often comes in piecemeal from Erika. Be careful to verify content to ensure all of the expected content is there, and jives for all segments.
- History of epic revisions. Please underscore the need to a perfect test before approval and double-check that all feedback is in before pushing forward to dev.
- Keep eagle-eyes on Litmus in Outlook to ensure that the hidden mso content is accurate. You won't see it in your inbox, but they'll see it in theirs. (Outlook 13 users)
- Sometimes they will ask to include Bill@lambertbridge.com on testing.
- Normally they are charged FMC for all club communications.
- Usually perfectly formatted CSVs of their club lists come from Beth, but Shelby also sometimes sends them. Typically we create campaign/launch specific lists instead of maintaining the Master All Subscribers and Club lists.
- Lists generally morph during a typical club run. Normal cadence is 1st send, resend to non-openers, and final send with final chance to customize being sent to a completely new updated club list.
- Often moves up the launch date. If it's in the hopper early, be ready to execute launch rapidly
STYLEGUIDE: None Provided
COPY HOME | VOICE
"Back by popular demand, we are proud to announce the release of our Lambert Bridge 2016 Rosé to our Members. Our second-ever Chambers Vineyard Rosé is a sunset in a bottle! Close your eyes and smell strawberries and cream, crisp linens, rhubarb and dry grass… ahh… summer. Sip it on its own or with just about any al fresco meal- this rosé is extremely versatile.
With only 114 cases available, this limited release will sell out."
- Classic 3 Red
- Classic 3 (R+W)
- Classic Red (6)
- Classic (6 R + W)
- Classic 12 (non customizable)
- Premium Signature Red (12)
- Premium Signature (R+W 12)
Discounts: $895 FMC