Sentry Page Protection
Premier Cellar Email Marketing Agency

LAM

 

Lambert Bridge
4085 West Dry Creek Road
Healdsburg, CA 95488

707-431-4675

LAM Lambert Bridge Winery

Erika Lindstrom erika@lambertbridge.com
MARKETING + HOSPITALITY MANAGER
O: 707.431.4675 C:707.591.4116 

Shelby Kolpin shelby@lambertbridge.com
DTC MARKETING MANAGER
O: 1-707-302-3007

Beth Plumley beth@lambertbridge.com
ASSISTANT MEMBERSHIP MANAGER
O: 1-707-302-3007

LEADERSHIP: Bill Smart is VP

QUIRKY DETAILS:

  • Rue Magazine appears to be their gold standard for design. Often Erika will provide a mockup of what she's hoping for in word or PDF.
  • They have landed on a fairly static club communication style and format. Gotham text, round photos, and staff quotes for the featured wines. 
  • Email content often comes in piecemeal from Erika. Be careful to verify content to ensure all of the expected content is there, and jives for all segments.
  • History of epic revisions. Please underscore the need to a perfect test before approval and double-check that all feedback is in before pushing forward to dev.
  • Keep eagle-eyes on Litmus in Outlook to ensure that the hidden mso content is accurate. You won't see it in your inbox, but they'll see it in theirs. (Outlook 13 users) 
  • Sometimes they will ask to include Bill@lambertbridge.com on testing.
  • Normally they are charged FMC for all club communications.
  • Usually perfectly formatted CSVs of their club lists come from Beth, but Shelby also sometimes sends them. Typically we create campaign/launch specific lists instead of maintaining the Master All Subscribers and Club lists.
  • Lists generally morph during a typical club run. Normal cadence is 1st send, resend to non-openers, and final send with final chance to customize being sent to a completely new updated club list.
  • Often moves up the launch date. If it's in the hopper early, be ready to execute launch rapidly

STYLEGUIDE: None Provided

COPY HOME | VOICE  

"Back by popular demand, we are proud to announce the release of our Lambert Bridge 2016 Rosé to our Members. Our second-ever Chambers Vineyard Rosé is a sunset in a bottle! Close your eyes and smell strawberries and cream, crisp linens, rhubarb and dry grass… ahh… summer. Sip it on its own or with just about any al fresco meal- this rosé is extremely versatile.

With only 114 cases available, this limited release will sell out."

  
 

TEST LISTS

erika@lambertbridge.com

shelby@lambertbridge.com

beth@lambertbridge.com

CLUBS

  • Classic 3 Red
  • Classic 3 (R+W)
  • Classic Red (6)
  • Classic (6 R + W)
  • Classic 12 (non customizable)
  • Premium Signature Red (12)
  • Premium Signature (R+W 12)

CONTRACT

Expires: 2/2019

Product Mix:

  • FMCs
  • CIs 

Discounts: $895 FMC

CRM: Vin65

Integration: No

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