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Premier Cellar Email Marketing Agency

DSE

 

Domaine Serene Winery
Dayton, OR 97114 United States
Phone: 503-864-2700

DSE Domaine Serene

BRANDS:

Domaine Serene

Château de la Crée

Matthew Thompson matthew@domaineserene.com
Marketing Matt
O: 1.866.864.6555

LEADERSHIP: Marketing Matt joined Domaine Serene in late 2016 and has full design approval authority.

QUIRKY DETAILS:

  • There is a major design revolution happening under Matt's direction-- a move away from centered text and borders.
  • They forget that "Call Now" buttons don't work for their desktop customers, so make sure the phone number is in there somewhere.
  • They tend to wait to the last minute to engage, so proactivity is required.

STYLEGUIDE:

Word Brand Update 3/16

COPY HOME | VOICE  

"Celebrate the changing seasons with “r” Rosé!

This wine is now available for purchase!

“r” is a delicate, dry-style rosé artfully blended to achieve a graceful balance of freshness and richness along with an array of exotic fruit characters.  

On approach, vivid aromas of watermelon, fresh strawberries, and guava leap from the glass.  Memories of walking through your favorite candy store abound, as mandarin blossoms and peach permeate the palate. With such opulence and balance, this is much more than just a simple Rosé."

  
 

TEST LISTS:

matthew@domaineserene.com

CLUBS:

Gold Eagle

Grand Cru

Fleur De Lis

CONTRACT:

Expires: 1/2018

Product Mix:

  • FMCs
  • Email Editor

Discounts:

  • $795 FMC

CRM: Vin65

Integration: Yes

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