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Premier Cellar Email Marketing Agency

DAO

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2777 Hidden Mountain Road
Paso Robles, CA, 93446 United States
Phone: (805) 226-5460

DAO DAOU Vineyards 

Sara Johnson sara@daouvineyards.com
DAOU Membership Manager
O: 805-226-5460 ext 215

Erin Gray wineclub@daouvineyards.com
Club DAOU Coordinator
O: 805.226.5460 ext. 205
F: 805.226.5463

Caitlin Carriker ccarriker@daouvineyards.com
Marketing & Events Coordinator
O: 805-226-5460 ext 227
M: 602-329-0048

Maeve Pesquera maeve@daouvineyards.com
General Manager
O: 805-226-5460

LEADERSHIP Georges and Daniel Daou  "It is Georges wish..."

QUIRKY DETAILS

  • DAOU is always ALWAYS all caps. DAOU!
  • Sara is dating Daniel. She's lovely and on point, but runs the show with a strict hand. Be careful about throwing team members under the bus.
  • Each club has both pickup and shipping segmentation.
  • Note the Club vs Promo Seed lists. Make sure you're including the right one if you build out any lists.
  • The most recent non-club campaigns have gone for extreme simplicity, and I believe they intend to take these in-house.
  • They're known to monkey with code. Never assume.
  • Cost concious!

VOICE  | COPY HOME

"With the holidays behind us, we now charge into the new year, ever eager to share our wines, aspirations and experiences with you.

It begins with your upcoming Family Estate Selection, which features two staggering testaments to our DAOU Mountain terroir—the 2014 DAOU Estate Soul of a Lion and 2014 DAOU Estate Mayote. In these wines, you will discover the sensational color, depth and power that made 2014 a banner vintage in the Adelaida District.

These limited new releases have already been met with critical acclaim and are now tightly allocated. However, winemaker Daniel Daou wants to ensure that you have priority access, and therefore his selection for this shipment is four bottles of the 2014 DAOU Estate Soul of a Lion ($106.25/blt) and two bottles of the 2014 DAOU Estate Mayote ($85.00/btl).  

Additionally, these wines will arrive in a DAOU engraved wood box—our gift to you, for a fitting presentation and as a keepsake for your cellar.

We are thrilled to provide you with this special allocation."  
 

TEST LISTS

Club Communication:

sara@daouvineyards.com

wineclub@daouvineyards.com

Events + Offer Communication:

ccarriker@daouvineyards.com

maeve@daouvineyards.com

christina@daouvineyards.com 

jenna@daouvineyards.com

kristy@daouvineyards.com

CLUBS

DAOU Mountain 3 Bottle (Ship/Pick-up)

DAOU Mountain 6 Bottle (Ship/Pick-up)

DAOU Mountain 12 Bottle (Ship/Pick-up)

Proprietors 6 Bottle (Ship/Pick-up)

Proprietors 12 Bottle (Ship/Pick-up)

Estate Members 6 Bottle (Ship/Pick-up)

Estate Members 12 Bottle (Ship/Pick-up)

CONTRACT

Expires: Out of Contract

Discounts: None

Integration: No, though they intended to turn it back on to support automation programs. Currently tabled.

Data Management: Most recently they have been managing their own club lists, and importing into data tables to support club name display. Be very careful with the data validation step in testing.

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