White Glove Creative + Strategic Support
Our team creates beautiful email designed to capture your customer's attention and drive engagement. Using your branding and digital assets, we design to ensure brand continuity and use email design best practices for the optimal user experience. Through use of mobile responsive code and a mix of live text and image-based content, we provide best in class deliverability and usability for your customers. Our internal testing process ensures your email renders compliantly on the default settings within the top adopted mobile and desktop environments.
All of our creative and strategic services are delivered through established internal processes to ensure consistent results that align with your end goal. List growth and engagement, online sales and customer lifecycle are all taken into consideration.
Interested? Review Our Portfolio
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Our proven campaign process
One. Each product starts with a conversation to identify or refine your campaign primary goal, including featured products or offer, and any secondary messages or calls to action. We discuss campaign timing and segmentation, images and other assets necessary to convey the message, and how to close the sale once the subscriber lands on your website.
Copywriting & Optimization >
Two. After the strategy conversation, our team will put together a copy draft for your review. We are experts in creating compelling headlines and calls to action, and pay special attention to targeting the message based on previously defined segmentation strategy while conveying a clear path to conversion.
Three. Our team takes your approved copy draft and any assets identified in the strategy phase to create an email design proof that has visual hierarchy, ensuring your primary goal is the most prominent and easy to act upon. We optimize the top 3rd of the email display to capture customer attention within 3 seconds.
Development & testing >
Four. Upon approved design, our team then pushes the campaign into the development and testing phase. Our internal testing process ensures your email renders compliantly on the default settings within the top adopted mobile and desktop environments. After internal quality control is complete, you will receive a live test in your inbox for final review and approval.
Deployment & Analysis >
Five. When a live test is approved, our team will proceed to strategic deployment based on previously discussed elements including a/b testing and segmentation. After a campaign deployment, your account manager will connect with you to discuss key takeaways, including a/b test results and how to apply them to future campaigns, data benchmarking to see how your campaign performance lines up against similarly aligned brands.
Fully Managed Campaigns
The perfect solution for wine releases, limited time offers, accolade announcements and more. A Fully Managed Campaign is a fully customized one-of-a kind email that matches your brand and caters to your needs. Any time you want your message to have that extra WOW factor, a fully managed campaign is the way to go.
Ideal for quick deployment leveraging a previously developed design and layout, Newsletter Implementation is defined as any previously created campaign with 3 or more content sections. Content Implementation is any previously created campaign with 2 or fewer content sections. When your campaign doesn’t need additional segmentation or a/b testing, and you already have a winning layout you can leverage, these products give you wow factor at a reduced cost.
Drag and Drop, Mobile Responsive, Customized Templates
Reduce campaign creation time from hours to minutes with our custom built, mobile responsive modular templates. Our designers will create a custom editable template for you and your team to update and send as needed, complete with locked-down brand standard fonts and colors, up to five drag-and-drop content modules to fit your unique messaging needs, and in-editor mobile view and customization to ensure your campaign is optimized for today’s mobile-first environment.
Premier Cellar Sequences
Leverage your data & increase overall engagement with triggered message tracks
If you speak 'marketer', you might have heard the terms 'Triggered Lifecycle Track', 'Nurture Program', 'Drip Campaigns', 'Behavior-Based Automation Marketing', 'Event Triggered Emails', etc. We call them Sequences.
A Sequence is a revenue driving engine that we build for you, then set to run in the background of your regularly scheduled programming. We even include a maintenance program to test, fine-tune and optimize, ensuring that everything runs smoothly and your content is fresh. Make a great 1st impression with a Welcome Sequence for new subscribers, increase customer lifetime value with a triggered Replenishment Sequence, or drive tasting room traffic with our Revisit...Again Sequence.