Improve your Open Rate with these Email Marketing Subject Line Tips!
You just spent countless hours drafting your email, creating your design, and getting your email launched… but guess what? Your open rate was less than 20%! Does this sound like you? Stop doing what you’re doing, and reevaluate your efforts. Here’s a list of recommendations to get your subject line where it should be and improve your open rates.
The almighty subject line…
The subject line has a BIG role in email marketing, especially when it comes to open rates. If you want to improve your open rates, make sure you spend time solidifying your subject line. Your subject line should be treated like any good headline: it should be short, provocative & it should tell your story or communicate your offer.
Keep it short:
All too often, I open my email in the morning or evening and I see subject lines that are cut off by email service providers. Don’t let that happen to you. To ensure that your subject lines are fully visible, make sure they are under 50 characters.
Instead of... "Our newest release is the pinnacle of winemaking in the Columbia Valley and for a limited time you can save on shipping when you purchase a case!"
Try... "Shipping Included on our New Release for a Limited Time"
Spice it up:
Think about it this way, in a world where email marketers flood inboxes with countless e-commerce offers, you have to do everything you can to stand out. Your subject line is the customer’s first impression of your offer, so make sure you sell your offer at first glance.
Whenever possible, think of the art of persuasion and focus on creating an emotion (curiosity, anger, happiness, fear, etc.).
Try... "What pairs perfectly with the flavors of summer?"
"Don't miss out on the ultimate summer sipper!"
"An enviable wine cellar starts with this new release..."
"Be the hero of your summer get-togethers..."
The sneak peek:
According to the US Consumer Device Preference Report, subscribers will spend less than 0-3 seconds determining whether your email is worthy of their attention! In order to convince them that your message deserves to be opened, just remember your subject line has to be like a good headline. It should (kind of) tell your customers what to expect if they click on your email while ultimately keeping the mystery alive.